I have been working in design and media for decades now. I started at Pixelpark, then moved through smaller agencies including Plastic Reality, K&D, and BrothersBit before eventually going freelance. Across those years I moved between print, web, identity, interfaces, and the hybrid territory where communication, systems, and product thinking begin to overlap.
A large part of that work was for individuals and small to medium businesses that needed printed products, websites, and clear communication assets. Later, many of my main clients were startups in the founding phase. For them I built assets, mock-ups, prototypes, campaigns, branding, and product worlds that helped an idea become visible enough to test, pitch, and grow.
Over that span I have seen many technologies arrive, dominate the conversation, and sometimes disappear again: VHS, CD-ROM, modems, DSL, and now AI. I am fascinated by that movement, often skeptical of it, and still genuinely thrilled to be a small part of an ongoing technical evolution that keeps changing how people work, imagine, and organize meaning.
That is also why the two branches belong together. Code:Emotion Design carries the design practice. Human in the Middle carries the practical AI consultation. The bridge between them is not marketing language. It is the same concern with structure, friction, trust, judgment, and human energy. If you want the longer version of how that looks from the inside, the blog is where I write about my experiences in tech, my worldview, and my way through a life with AI.
