code:emotion
Designer, systems thinker, and AI consultant in Berlin.
This is Arthur Schmidt-Pabst's personal home. Two professional branches grow from it: Code:Emotion Design for identity, interface, and editorial systems, and Human in the Middle for practical AI consultation. Both come from the same concern with structure, attention, trust, and work that people can actually carry forward.
Branches
Different applications of the same way of thinking: one branch builds brands, interfaces, and editorial systems, the other turns AI into something usable inside real organizations.
Design
Identity systems, interfaces, editorial structures, and concept work for projects that need clarity and character at the same time.
AI Consultation
Practical AI consultation and training for companies that want visible gains without giving away judgment, control, or responsibility.
Bridge
I arrived at AI through design. Years of working on user journeys, interfaces, and editorial structures trained me to see where attention goes, where friction appears, and what helps people orient themselves inside a system.
That experience is directly useful in consultation work. Companies do not only need capable tools; they need workflows people can trust, review, and adopt without losing judgment. Systems thinking, attention guidance, and usability design are what let me translate AI from raw capability into practical use.
Projects
Practical AI consultation and training for building with AI without giving away judgment or architectural control.
A trilingual workflow automation for tour CO2 tracking, built in two days and preserved as a frozen proof snapshot.
A participatory narrative research project excavating the future from the present.
Writing
Essays, notes, case studies, and practical observations on design, systems, and everyday life with AI.
How a 400-page editorial design publication was transferred to the web.
CASE STUDY: How CO2Calc was built.
Are we turning into reverse centaurs?
Better systems. Better judgment. More human results.
